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Harry potter as a concept is now officially subject to academic review and author susan gunelius has done it proud in harry potter the story of a global business phenomenon this is an erudite marketing text using harry potter as a vehicle for learning julie hyde professional manager. The harry potter books are the bestselling books of all time in this fascinating study susan gunelius analyzes every aspect of the brand phenomenon that is harry potter delving into price wars box office revenue and brand values amongst other things this is the story of the most incredible brand success there has ever been. Harry potter the story of a global business phenomenon sheds some light on the established path of success. The harry potter books are the bestselling books of all time in this fascinating study susan gunelius analyzes every aspect of the brand phenomenon that is harry potter delving into price wars. In this fascinating study susan gunelius analyzes every aspect of the brand phenomenon that is harry potter delving into price wars box office revenue and brand values amongst other things this is the story of the most incredible brand success there has ever been and is the perfect case study for a the harry potter books are some of the